Berry Kane is a fictional ice cream company located in England. With several projects revolving around this company's
brand identity, this booklet presents rules to follow when utilizing Berry Kane's appearance. The guide consists of
24 total pages.
Berry Kane was created with a historical background and certain qualities in mind. All Berry Kane based
packaging and projects aim to reflect the company's predetermined identity.
To further reinforce the brand appearance, here is an ice cream truck utilizing this style guide. The truck
is a model for how a Berry Kane ice cream truck might appear as, and would be proposed before painting and branding
existing trucks.
The Berry Kane Ice cream Truck's size and shape is based on an existing truck's proportions. The model truck is made
of paper, which was cut with a laser cutter, then assembled in post.
